FORBIDDEN KISSES

FORBIDDEN KISSES

Benetton Colors, the Italian fashion company, has been known for its edgy ads for decades. But in 2011, when it ran a series of digitally altered pictures showing various world leaders kissing political rivals, it crossed the line for the public opinion. Below some examples: U.S. President Barack Obama and (the former) Venezuelan President Hugo Chavez having a moment Again U.S. President Barack Obama this time kissing (the former) China’s leader Hu Jintao Pope Benedict XVI kissing a senior Egyptian imam on the lips…

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THE UNAVOIDABLE REFERENCE

THE UNAVOIDABLE REFERENCE

Hate or love it, sex attracts the eye more than any other type of advertisement. Some companies use sexuality for their ads because it related to their product. They sell condoms, lubricants or pills to fight ED, so it makes logical sense to include sexuality in their advertisements. Many of these companies use the sex concept in their favor, while adding a humorous element to it. Making you laugh and find the sexual cleverness of the advertisement, will most likely have you talking about the…

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THE GREAT ESCAPE

THE GREAT ESCAPE

This is Toyota’s commercial for its Prius entitled “The Longest Chase.” It has been broadcasted for the first time this year during the Super Bowl. The commercial follows four guys who choose a surprisingly fast Toyota Prius as their getaway car, after a bank robbery. The Prius advertisement shows the car whipping through the streets of Chicago. The characters zoom through city streets and zip past cop cars in a high speed chase that becomes a global sensation. Everyone from the police to newscasters are surprised…

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FORGET IT, JOHNNY!

FORGET IT, JOHNNY!

Previously, I posted a disappointing Bud commercial with the promise to show you one that I really enjoyed. And as a Lannister I always pay my debt. In 1995, Bud Light released a commercial that turned into a successful marketing campaign known as “I love you, man”. It was a huge success that spawned multiple commercials including a Super Bowl ad. The first of many “I love you, man” commercials featured Johnny, a scruffy looking man fishing off the end of a pier with his…

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STARRY NIGHT, FLATULENT HORSE

STARRY NIGHT, FLATULENT HORSE

A romantic horse-drawn sleigh ride turns into a gaseous gag. Bud Light’s 2004 TV ad ‘Sleigh Ride’ was created by DDB Chicago. The commercial opens with a moonlit snow-covered forest with a horse-drawn sleigh in the background. The camera zooms into a couple sitting in the sleigh. “This is so romantic”, the air-muffed woman says. “Well it’s about to get more romantic”, the man replies. He reaches down and produces a lit candle. “And a little Bud Light”, he adds. As…

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SEX SELLS – VIDEOGAMES – PART 2

SEX SELLS – VIDEOGAMES – PART 2

This is the second post regarding sexualized, sexist and misogynistic advertisements in videogames advertising. You can read the first part here. Tomb Raider – Miss Croft has been sexualized since the first game. The French just made it explicit Narc – Oooooh, I get it Nintendo DS – You can’t have a touch screen console without a sex joke Nintendo 64 – Have an orgy with a prostitute! PC PowerPlay – Boobs! Enough said Megadrive 32X – Subtle invitation Disclaimer:…

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THE HARDEST JOB IN THE WORLD

THE HARDEST JOB IN THE WORLD

During the 2012 Olympic Games in London, Procter & Gamble rolled out one of its biggest campaign ever: the “Thank You, Mom” initiative, created by the ad agency Wieden + Kennedy Portland. They kicked off the whole campaign with this commercial entitled “Best Job”. This two-minute video pays tribute to the pivotal roles mothers play in the development of young athletes. The spot was shot on four continents and features local actors and athletes from each location: London, Rio de…

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JEANS = SEX

JEANS = SEX

It didn’t take as much to shock in 1980. When a 15-year-old Brooke Shields delivered that infamous line declaring nothing came between her and her Calvin Klein, the world gasped… and bought Calvin Klein jeans. Can you contort your body? Roll upside down onto shoulders and tuck in knees while solving a math problem? Then, try it in a pair of super tight, high-waist jeans. This was Brooke’s talent in this controversial campaign shot and directed by photographer Richard Avedon. One spot featured…

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THE MONSTER UNDER YOUR… TOENAIL

THE MONSTER UNDER YOUR… TOENAIL

Not all products are attractive and not all products can be sold in an alluring way. It also does not, in any way mean that you have to make it outright disturbing, painful to watch and disgusting. Lamisil managed to do all of that in just 90 seconds, with cartoons. If you don’t believe that’s possible, watch it at your own risk… This commercial “It’s Alive”, created in 2003, is for a fungicide called Lamisil. The spot follows a sinister…

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SEX SELLS – VIDEOGAMES – PART 1

SEX SELLS – VIDEOGAMES – PART 1

Even though there have been studies which conclude that sex doesn’t sell, it is commonly believed that it does. It’s a topic that’s consistently been debated, and we’re left wondering why there continues to be an abundance of over-sexualized, sexist and misogynistic advertisements in glossy magazines and commercials. The advertisements below are specifically related to videogames. The demographics of videogame culture have changed since the 1980s and 90s, when video games were perceived as something of interest mainly to young men. Even if…

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